Galleria was a dynamic brand identity project for a start-ip virtual exhibition space and artist opportunity database that was set to launch in August 2024. Designed to break away from traditional gallery aesthetics, Galleria’s branding combines Art Deco influences with contemporary design elements to create an identity that is both timeless and forward-thinking. The visual identity package includes a horizontal logo, a secondary square logo, a curated color palette, typefaces, and branded Instagram assets such as highlight covers and a seamless carousel post. These elements were designed to amplify excitement and engagement leading up to Galleria's launch, establishing a strong social media presence and creating intrigue around virtual art exhibitions. This project reflects my ability to merge historical inspiration with modern sensibilities, resulting in a cohesive and memorable brand that stands out in the digital art space.