PROJECT BRIEF
Shelby Creative Studio is owned by freelance artist, Shelby Theis-Lukenbill. Shelby is a professional artist located in Springfield, Missouri. Her business was formerly Theis Design, however after acquiring a broader skillset in graduate school and a new last name, Shelby decided it was time for a complete rebrand.
Shelby does it all. From tattoo designs to murals. Shelby is in need of a brand identity package that suggests her broad set of skills and showcases her fun, friendly, easy-going, and feminine personality.
MOOD BOARD
Found public domain images used to inspire the project.
Disclaimer: I do not own nor have I created any of the images included in this mood board. These are public domain images. If I have made a mistake and any of these images are not in the public domain, the owners may contact me and I will immediately remove them. Attributions: Moon Honey by Jana V. at Branding Darling store on Etsy. Pink Studios by Simply Creative UK. Foxtale designed by Nikita Lebedev. Humans Worldwide designed by PrstiPerje on Dribble. The Vedge by Take Three Designs. S by Designer Graphique. SPARK by Floris Voorveld. Flowers by Nino Mamaladze on behance
LOGO INSPIRATION
When researching feminine designs, I came across the Barbie Logo. I appreciated the diagonal orientation, and the curvilinear letterforms. I wanted to incorporate some of this directional force into this logo while still maintaining an overall grounded feeling to the wordmark.
LOGO VARIATIONS
BRAND ILLUSTRATIONS
Illustrations which can be used for stickers, highlight covers, web graphics, etc.
INSTAGRAM CAROUSEL
OTHER LOGO OPTIONS
HIPPIE STYLE MARK
Below are the two other logo options I presented to my client during the initial phase of the design process. I present at least three primary logo options to every client be
LOGO VARIATIONS
LOGO OPTION 2
LINEAR STYLE MARK
For this logo, I wanted to create a extension of Shelby’s former logo for Theis Design on the right (created by a different designer). I utilized a similar linear style, but placed in a fatter typeface as it seemed my client had an interest in thicker type based on our moodboard consultation.
LOGO VARIATIONS
