This project was done for a brand identity challenge with The Glow & Grow Club. This organization provides weekly design briefs and designers get to compete to design the best brand identity package. This is a fantastic organization for professional development and keeping current in the field.

The brief they provided is for Revive + Reform, a fictional fitness center that offers yoga, pilates, and personal training. Their core values are well-being, personal growth, & confidence.

I don’t compete in these competitions often, but I chose to compete in this one because working with these letterforms along with the plus sign was a challenge. I have seen several monograms that juxtapose two letter R’s, and wanted to push myself to find a unique composition.