Fall In Faith
Fall In Faith is an Arizona based company that launched January first of 2020. They offer motivational speaking services and their mission is to bring unity, hope, and encouragement to their community using conversation and community service.
Design Process
My client was in need of a logo that would be used on T-Shirts, T-Shirt tags, & Social Media.
His target market is people from his own community and church community: Predominantly a Black American and African Native community. He especially wanted a logo that would appeal to black youth as one of the missions of his organization is to help educate and enrich the lives of minority youth.
After a lot of brainstorming in my sketchbook, and receiving the clients feedback from a variety of drafts, it was clear that an isometric monogram logo would best suit the clients needs as well as fit with his personal style. We were both thrilled with the result.
The process of creating the Fall In Faith logo.
Congo Colors
My client is a survivor of the Congo Genocide. His experiences as a concentration camp victim are a big part of what has fueled his mission with Fall In Faith. Because his history and native country are very important to him, we decided to use the colors of the Congo flag as the colors for his brand.
Social Media Announcement
While I do not manage my clients social media accounts, I did include two social media announcements in his brand identity package.
I used the Impresso App to create this video announcing their newest T-Shirt that was released shortly after the logo.
I also created a seamless carousel showcasing the launch of the new logo below.
Seamless Instagram Carousel Post
