PROJECT BRIEF

Project Overview

Basement Revolution Films is a production company that seeks to make bold, thought-provoking films. Their mission is to confront societal issues and inspire audiences to question the status quo. They want to develop a new visual identity that captures their rebellious spirit, collaborative nature, and aspirational goals, appealing to both film industry professionals and socially conscious viewers. Former logo on right.

Brand Attributes

• Iconoclastic: Basement Revolution Films challenges norms and pushes boundaries. Their brand should communicate a sense of rebellion and unconventional thinking.

• Adept: They are skilled and professional in their craft, with a focus on high-quality, impactful filmmaking.

• Aspirational: The brand should evoke ambition, encouraging audiences to envision a better world and challenge societal limitations.

• Collaborative: Basement Revolution Films values working with diverse voices and perspectives, making collaboration a core part of their identity.

• Subversive: They aim to disrupt traditional narratives and encourage critical thinking, often offering perspectives that are daring and unconventional.

Target Audience

• Primary: Film industry professionals, independent filmmakers, and socially conscious viewers who appreciate films with depth and challenging themes.

• Secondary: Aspiring filmmakers, media influencers, and advocates for social justice who resonate with the brand's rebellious, aspirational ethos.